Our Approach
We reject the extremes that dominate public discourse on AI—neither uncritical enthusiasm nor reflexive pessimism serves organisations trying to make real decisions. Our work is grounded in evidence, informed by theory, and oriented toward practical application.
Every engagement begins with listening. What specific challenges does your organisation face? What decisions need to be made, and by when? What does success look like? Only with these questions answered do we design research and analysis tailored to your circumstances.
"The organisations that thrive won't be those that adopt AI fastest, but those that adopt it most thoughtfully. Technology without strategy is just expensive confusion." — Desir Filon founding principle
What Sets Us Apart
Technical Depth
Unlike traditional economic consultancies, our team includes practitioners who have built and deployed AI systems. We understand not just what the technology can theoretically achieve, but what it actually does in production environments—the gaps between promise and performance that matter enormously for strategic planning.
Economic Rigour
Unlike technology consultancies, we bring formal economic training to bear on questions of market structure, labour dynamics, and macroeconomic impacts. This matters because AI's effects operate through economic mechanisms—supply and demand, comparative advantage, network effects—that require economic frameworks to properly understand.
Sector Expertise
We've developed deep knowledge across key sectors: financial services, healthcare, manufacturing, retail, professional services, and public sector. This specialisation allows us to contextualise general AI trends within specific industry dynamics, regulatory environments, and competitive structures.
Our Values
Intellectual honesty. We tell clients what they need to hear, not what they want to hear. If the evidence doesn't support a particular strategy, we say so directly.
Practical orientation. Analysis that doesn't inform action is merely interesting. Every piece of work we produce aims to support specific decisions.
Long-term thinking. We help organisations position for sustainable success, not short-term wins that create larger problems later.
Continuous learning. The field evolves rapidly. We invest heavily in ongoing research and capability development to ensure our advice reflects current reality, not yesterday's assumptions.